Maxims & Brief essays
Writing got cheap, so everything got longer. These go the other way: one thought, kept small.
I am Fred.I spent years in product and started a couple of companies. Now I build with agentic systems to understand them. This site is where I think out loud: short notes on what changes when agents change software. It's also where I look for teams to build with.
Tools are variables. Judgment is the constant. If your identity is tied to the tool, every shift feels existential.
Read postEvery handover leaks understanding. End-to-end work keeps the original problem intact, and AI now makes that possible at a scale that used to require a team.
Read postTechnology moves faster than people can adopt it, and the gap isn't resistance. People are busy, and you can't ask them to drop what works to gamble on something untested.
Read post(midland)
Experimenting with a workspace where anyone can see and control their company's context, so their team can actually use AI day to day.
Visit siteAI can get you to confidence faster than your brain can get to understanding. The useful pause is not hesitation. It is where information becomes usable.
Read postAgentic products should not hide their context layer completely. If a user cannot see what shaped the output, they cannot correct the system when it drifts.
Read postA design system needs more than components and agreeable principles. It needs an ethos strong enough to guide decisions when nobody is in the room.
Read postChat works best when the user knows what to ask. Many useful products have the opposite problem: finding the question they would not have known to type.
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